denim

When it comes to jeans, some cuts instantly come to mind. Skinnies are one such style (even if they aren’t as prevalent right now as they once were). Boot-cut, flared and boyfriend are also up there as some of the most iconic jeans silhouettes. However, we consider another jeans style to be a classic, and that’s mom jeans. Paying homage to the ’80s, mom jeans are typically high-waisted with a looser fit around the thighs and a leg that tapers toward the ankle. They’re the sort of thing your mum would have worn with a tucked-in blouse, a black leather Western belt, white socks and loafers. Nowadays, you’re far likelier to see celebrities like Hailey Bieber and Kendall Jenner stepping out in mom jeans paired with a long coat, plain white vest, and strappy sandals. The att...

When it comes to jeans, some cuts instantly come to mind. Skinnies are one such style (even if they aren’t as prevalent right now as they once were). Boot-cut, flared and boyfriend are also up there as some of the most iconic jeans silhouettes. However, we consider another jeans style to be a classic, and that’s mom jeans. Paying homage to the ’80s, mom jeans are typically high-waisted with a looser fit around the thighs and a leg that tapers toward the ankle. They’re the sort of thing your mum would have worn with a tucked-in blouse, a black leather Western belt, white socks and loafers. Nowadays, you’re far likelier to see celebrities like Hailey Bieber and Kendall Jenner stepping out in mom jeans paired with a long coat, plain white vest, and strappy sandals. The att...

After 15 years in fashion I have lived through many a pair of It jeans. Some I’ve invested in, some I’ve swerved, but while trends come and go, all of the biggest hitting denim buys have always had the same thing in common: they’re really easy to wear. That might sound obvious considering we’re talking about the world’s most relied-upon go-to item, but there have been some pretty wacky and wild jeans created over the past few decades and the more extreme they are the more dated they look. Many of the past’s It jeans could still stand up as solid choices today. Current/Elliot’s original baggy boyfriend jeans are in my wardrobe and remain useful; J Brand’s Lovestory flares are still some of the best out there for that silhou...

Despite their polarizing nature, skinny jeans are basically a classic cut at this point. But in terms of the more forward silhouettes right now, relaxed straight-leg jeans reign supreme. These non-skinny jeans are a fashion-person favorite and bring a modern feel to any look. The style is also incredibly versatile. In reality, you could pair so many of your favorite pieces with this denim style. But after scrolling through the feeds of some of our favorite fashion follows, there are a few key shoes and tops style-setters are opting for.  Below, we’re showcasing these items that look great with loose straight-leg jeans. You’ll notice everything from cool oversize shirting styles and sneakers to statement tops and sandals. Keep scrolling for more.  Y...

Boyfriend jeans will always be in style, but with trends like low-rise and Y2K on the loose, let it be known that you’re going to be seeing boyfriend jeans everywhere this summer. So what exactly are boyfriend jeans? Contrary to what it may sound like, you don’t have to steal from a man in your life to get this look. Any mid-to low-rise pair of jeans that is a bit baggy will get you started on the right track. Any type of distress is a bonus here, and always look for a wide leg. My favourite way to wear boyfriend jeans is with a loose and oversized top. In spring, let that be a lightweight knit. As things warm up, it can be fun to shock people by pairing baggy bottoms with a tight cropped top (like I did last weekend). Scroll on to see the many ways that fas...

If you read Who What Wear on the reg, you know that we tend to make a lot of trend predictions. At the start of last year, we called out the next big non-skinny jean trend based on what we saw coming down the runways, infiltrating Instagram, and landing at our favourite retailers. Fast-forward to today, and the denim trend in question—high-rise, wide-leg jeans–has fully taken over the fashion scene. I’ll just say it: We were right. If you don’t already know what we’re talking about, these full-length jeans are defined by a trouser-like wide leg and a waist-cinching high rise. We know that wide-leg jeans can be intimidating if you’re used to wearing more fitted styles (ahem, skinnies), which is why the high rise is crucial here. It hugs you in all the right places an...

If you were to list items in your wardrobe that you’d consider true staples, there’s a strong chance jeans and leggings would be included in the mix. Yep, you just can’t deny the versatility of these A+ basics. Sure, you may have a few items you typically wear with your jeans and leggings, but if you’re looking for a bit of inspiration as we head into spring, the below info is for you. After going through the feeds of some of my favourite fashion follows who consistently post denim and legging outfits, it became evident that there are actually four specific spring items that stood out as being go-tos for many. Yes, I’m talking simple pieces that pair flawlessly with both jeans (of all types) and leggings (trendy split-hem picks included). Keep s...

While many of us consider jeans a year-round staple, it’s understandable if you’re a little tired of wearing them by the time summer rolls around. Personally, I live in jeans during winter and spring, switching out knitwear for milkmaid tops when the weather allows. So, by summer, often I find that jeans take a back seat to dresses and skirts. This, however, is something of an injustice. After all, which wardrobe item is as reliable as a pair of jeans? Whatever your sartorial dilemma may be, they’re there for you—all you need do is pull them on. So, with the intention of showing them the appreciation they deserve this summer, I’ve charted the trending styles that’ll make you fall in love with your jeans all over again. You Deserve to Make Money Even When you are looking for Dates Onl...

When it comes to shopping for jeans, we’re positively spoiled for choice. Some would say too much choice, in fact. With so many brands, cuts, styles and price points, it can be really, really hard to know where to start.  But that’s why we’re here. To be your fashion agony aunts who do the leg work researching, trying, and analysing the best jeans out there so you don’t have to. Then cutting through the noise and bringing you the pairs we actually rate as editors, and the ones Who What Wear UK readers are genuinely buying again and again (a sure fire sign of a winner). Which happens to be the case with & Other Stories’ Favourite Cut jeans. We can see from our data that they’re not just favourite in name— they’re actually the most popular style featur...

Whenever I wear a double denim outfit there’s almost always someone who comments on how ‘brave’ I am for wearing such a bold look. Okay, so I understand the reservations some people might have around the ‘Canadian tuxedo’—most of which relate to a certain Justin and Britney look c.2001 or, alternatively, the memory of a questionable teenage outfit they’d rather forget—but I find that double denim is one of the coolest, and easiest, looks you can wear for spring.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blo...

If there’s one thing we know to be true about French women and fashion, it’s that they love to keep an unfussy wardrobe. Key pieces they always have on standby include a perfect white shirt, a well-tailored black blazer and classic black heels. They also love their jeans. But we’re not talking about any old denim style. Our columnist Marissa Cox told us back in September last year that since she moved to Paris, she discovered that French girls love straight-leg jeans. And while we’re sure no Parisian woman is going to ditch those anytime soon, we’ve got new intel that says French girls are now loving another style. According to data from Lyst, the global fashion search platform, high-rise wide-leg jeans are the exact style French women—in particular, Pari...

If I had to pinpoint one pair of jeans my fellow editors and I rave about the most, it would probably be Weekday’s Rowe jeans. On the face of it they look like a pretty standard straight-leg style– so what is it that makes them so special? Well, the lesser-known high street label (from the same family as H&M and Arket), has really honed its denim offering recently, with every pair, including these, now made from organic and recycled cotton— an impressive starting point. The thought out designs with modern cuts could easily pass for designer, and the denim feels classic and rigid in the same way your favourite pair of vintage Levi’s does. So far, so good.  The Rowe in particular have a straight-leg shape that’s a little looser than your average, and a little higher in the...