Dead Oceans

That dream comes to fruition today with the launch of Bridgers’ own Dead Oceans imprint, Saddest Factory. The name is a tongue-in-cheek mispronunciation of the word “satisfactory” — which also happens to be a term used frequently in record deals — that was originally made on Twitter by her former Sloppy Jane bandmate Haley Dahl. “It’s always been a dream of mine to have a label, because I’m also such a music fan,” says Bridgers. She says she has been essentially pitching artists to Dead Oceans for years, and finally decided to ask Secretly for a label of her own when indie band Bright Eyes announced their signing to Dead Oceans in February — a deal that came together after Bright Eyes frontman Conor Oberst and Bridgers formed the indie-rock du...