Image sourced from Planful. Over and above leveraging Artificial Intelligence (AI) and cloud services; it has been widely acknowledged that the key building block for true digital transformation is the need for businesses to become data-driven. Of course, this is a uniquely challenging task for almost every business. Dealing with the Data Challenge At the core of any data strategy lies the need to fully manage and exploit data as a strategic asset throughout its entire life-cycle across the enterprise. This has proven easy for companies born in the cloud, but inherently challenging for organisations that are not. Becoming data-driven requires the will, capacity, resources and discipline to rethink how a business operates from people to processes as well as the technology that glues these e...