As the need for connectivity becomes increasingly fundamental to our way of life, the need to deliver quality and cost-efficient connectivity and services by private communication services providers is of paramount importance. However, the cost of delivering quality services is relative to demand and use. Demand and volume of consumption of services play a significant role in determining the return profile of investments made by network operators in the infrastructure, platforms, product development and services that are required to deliver quality connectivity and digital services. While a lot of efforts have been made on the supply side, including policy, the licensing of new entrants and the release of spectrum, it requires equal or even more efforts on the demand side to enable the ado...