Desperados is helping ravers dance towards a brighter future. Desperados, a subsidiary of the Heineken company, is the manufacturer of the world’s first tequila flavored beer and certainly no stranger to making the world feel in their element on the dancefloor. However, the company recently found a new way to engage concert-goers with their Rave To Save app. The app incentivizes dancing by tracking the user’s steps and converting their steps into charitable donations. The initiative arrives in the wake of surveys conducted by Desperados, which revealed that 60% of respondents believe the party scene should be more active in supporting charitable causes. To that end, clubbers have since had no trouble putting their money where their feet are. Scroll to Continue Recommended...
Sad boi emo songs ain’t got nothin’ on dance music. A recent study published in Scientific Reports suggests that dance music can be beneficial to your cognitive health. They studied 51 young adults with an average age of 20, examining the effect of “groove rhythms” on the dorsolateral prefrontal cortex, the part of the brain responsible for the executive function that dictates our everyday movements and decisions. Conducted by a group of Japanese researchers, the study added that the music doesn’t necessarily have to be electronic dance music, but rather a song with a simple groove that makes you want to get up and dance. “The results were surprising,” Dr. Hideaki Soya, the study’s lead author, told ScienceDaily. “We found tha...