Customer Experience Definition

Greg Newton, Country Manager, South Africa, Blue Prism. Blue Prism is a global leader in intelligent enterprise automation. The company says it can transform the way work is done and accelerate the operational efficiency of organisations by “…making it easy for your people to automate the processes that matter most.” The automation of processes is one of the cornerstones for the digital transformation of enterprises, because it eliminates the need for cumbersome legacy tasks, like paper-based communications, and allows organisations to focus on one of the real keys for success in the digital age – customer experience. With this in mind, ITNA’s Luis Monzon had to opportunity to reach out to Greg Newton, Country Manager – South Africa at Blue Prism, to discuss how increasing business automat...