Customer Engagement Trends
Are Customers Still Connected to Your Business in this Digital World?
Image sourced from ITA Group. The way we communicate socially has changed, thanks to social media and mobile technology. For many, this has also translated to changes in the way we communicate professionally. Digital has removed the typical boundaries associated with geography and time zones, and people expect to be able to use new communication channels not only with their friends but with the businesses they interact with too. Businesses need to embrace these new digital channels, including instant messaging platforms like WhatsApp, so that they can continue to be connected to their customers in a digital world. Digital Transformation Drives Connectedness The increasing usage of and reliance on digital technologies brings a variety of changes in both business and society. As enterprises ...
Customer Engagement in Africa Comes Under the Spotlight
Image sourced from ITA Group. The entire customer relationship is moving online, driving businesses to re-imagine how they build trusted relationships and loyalty with customers old and new through 1:1 and 1:many interactions across all digital channels. Despite lockdowns across the globe, consumer and business buying hasn’t stopped. In fact, even new buyers are looking for you in places they haven’t before, with the expectation to replace in-person experiences with online ones. Digital is one of the most flexible and effective channels to engage with your customers and personalise experiences at scale to meet their demands. And this is why we’ve built the Salesforce Customer 360 for B2B. Salesforce Customer 360 is a completely digital-first platform to meet the needs of the digital impera...
