Customer Brand trust
Most SAns Would Stop Trusting Brands Involved in Phishing Attacks – Survey
Image sourced from Kaspersky. According to the global Brand Trust survey by cybersecurity company Mimecast, almost three-quarters (74%) of South African consumers would stop buying from a brand if they fell victim to a phishing attack involving that brand, with 93% of South African consumers expecting their favourite brands to ensure their services, such as websites, emails and other communication, are safe to use. Heino Gevers, cybersecurity expert at Mimecast, says brands need to do more to protect their customers from cybercriminals. “South Africans are incredibly trusting with 69% of consumers not hesitating to open an email from brands they use regularly, and 56% readily clicking on links from their favourite brands. However, with cyber threats- including impersonation attacks and phi...
