COVID-19 is Driving eCommerce

The COVID-19 pandemic has taken a serious toll on shopper behaviour, not only from a decline in spending but also in how they shop. With social distancing restrictions, a possible second wave of infections, and adaptations to new lifestyles, the crisis is driving more traffic to South African eCommerce merchants than before. Recently, the GetApp SA Customer Experience Survey asked South Africans how the pandemic is changing the way they shop – here’s what they had to say: How has shopper behaviour changed during lockdown? During the various levels of lockdown, there have been varying degrees of social and merchandise restrictions as well as depreciating disposable income. Many people can’t shop as they did before and this has led to 42% of people saying that they have spent les...