COVID 19 Innovations

In 2020, there was a meme on LinkedIn with a poll asking who leads digital transformation in your company. Surprisingly, the choice was not a CEO or top manager, but COVID-19. This picture perfectly illustrates how at the beginning of the pandemic many companies were forced to urgently implement new technologies or rebuild their business model to survive. But today, when many countries are experiencing a second wave of the virus and implementing social distancing restrictions again, new questions arise. Should companies invest in long-term innovations in such an uncertain and difficult period? Or wouldn’t it be better to focus on the core business and save capital on costly investments until more stable times return? In the European Summer of 2020 we, with the help of independent research ...