Coroonavirus

AMC Theatres has reversed a previous policy decision and will now require customer to wear masks in their cinemas upon reopening. (We may have some suggestions for that.) In plans revealed on Thursday, AMC announced it would open 450 of its US locations on July 15th, with the remaining 150 following on July 24th. While there were a number of precautions addressed to help reduce the spread of coronavirus — reducing capacities to 30%, increasing sanitation procedures, and limiting concessions — masks were only made a requirement for “theatre associates.” Speaking with Variety about the reopening rollout, AMC CEO Adam Aron said the company felt “it might be counterproductive if we forced mask wearing on those people who believe strongly that it is no necessary.” He added that he expected “the...