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New Content Rules Target Firms & Creators in Kenya

Image sourced from Pixabay Broadcasters, content creators, and online streaming service platforms in Kenya will start classifying content under new regulations meant to keep up with increased production. According to Business Daily, commercial TVs and radios will review 70 percent of the content aired for age appropriateness to show if it’s good for watching from a certain age, with the Kenya Film and Classification Board (KFCB) reviewing the other 30 percent. This will target pre-recorded shows like movies, advertisements, and telenovelas. Netflix, Showmax, and Amazon will also review 70 percent of their movies and add KFCB’s age-appropriate symbols. “Classification of one-day content can take one week and we are not able to keep up. So the involvement of the industry is to ensure complia...