CoCo Vodka

deadmau5 has inked a deal with CoCo Vodka, a brand of hard coconut water, for his first-ever liquor endorsement. Attendees of various deadmau5 concerts will now be able to purchase CoCo Vodka products onsite as a result of the unique partnership, which the brand’s co-founder, Mark Convery, called “surreal.” Fans were recently able to taste the new products at Colorado’s iconic Red Rocks Ampitheatre, where deadmau5 hosted a “mau5hop” pop-up during his headlining “We Are Friends Tour” stop on November 4th and 5th. “There is something to be said about a drink in a can that tastes so good,” deadmau5 said in a statement shared with EDM.com. “Plus they are an independent Canadian business, so I like to support.” Scroll to Co...

deadmau5 has inked a deal with CoCo Vodka, a brand of hard coconut water, for his first-ever liquor endorsement. Attendees of various deadmau5 concerts will now be able to purchase CoCo Vodka products onsite as a result of the unique partnership, which the brand’s co-founder, Mark Convery, called “surreal.” Fans were recently able to taste the new products at Colorado’s iconic Red Rocks Ampitheatre, where deadmau5 hosted a “mau5hop” pop-up during his headlining “We Are Friends Tour” stop on November 4th and 5th. “There is something to be said about a drink in a can that tastes so good,” deadmau5 said in a statement shared with EDM.com. “Plus they are an independent Canadian business, so I like to support.” Scroll to Co...