Coca-Cola News
3 Reasons Why Personalisation in Digital Marketing Matters
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No Major Changes Expected for Facebook’s Policies Amidst Worldwide Boycott
Sourced from BBC. Facebook and its family of apps have been embroiled in a far-reaching ad boycott of its platforms. The boycott, started by civil rights groups in the US, has been joined by hundreds of companies worldwide, including the likes of Unilever, Microsoft and Coca-Cola. The campaign, #StopHateforProfit, calls for Facebook to implement stricter measures to rid hate speech and racism on its platform during a time when the US is embroiled in daily protests against systemic racism and police brutality. New reports indicate that Facebook’s CEO Mark Zuckerberg is not worried by the boycott and has no intention of changing any of Facebook’s policies regarding hate speech or otherwise on its apps. Zuckerberg allegedly says that the boycott is more of a PR issue than one that will harm t...
Microsoft Reportedly Suspending Advertising on Facebook and Instagram
Sourced from Getty Images. Microsoft has reportedly paused advertising on Facebook and Instagram worldwide due to growing concerns about the content that is accompanying its adverts. Interestingly, the company isn’t participating in the industry-wide Facebook advertising boycott alongside mega-corporations like Coca-Cola and Unilever. Instead, Microsoft is more worried that their adverts might be shown with “inappropriate content” such as hate speech or pornography, according to internal communication viewed by Axios. Microsoft distances itself from larger boycott “Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the US and we’ve subsequently suspended all spending on Facebook/Instagram worldwide,” Microsoft CMO Chris Capossela said in an intern...
Mark Zuckerberg Down $7 Billion as Huge Companies Continue to Boycott Facebook
Image sourced from Inc Facebook’s stock price is being hammered by a massive boycott of the social media giant’s major advertisers. CEO Mark Zuckerberg’s personal wealth is also feeling the brunt of the stand-off. As of Saturday last week, Zuckerberg’s net wealth is down around $7 billion, while Facebook’s share price dropped by more than 8% at the close of trading on Friday. Advertising is Facebook’s largest source of income, with the company making $17.4 billion in ad sales alone in the first three months of 2020. Coca-Cola Backs #StopHateforProfit /* custom css */ .tdi_3_83f.td-a-rec-img{ text-align: left; }.tdi_3_83f.td-a-rec-img img{ margin: 0 auto 0 0; } Soft-drink juggernaut Coca-Cola is one of the latest brands to halt all of its social media advertising, backing the #StopHateforPr...
