citrix news
Citrix Appoints New VP for Partner Sales
Citrix has appointed Pilkku Aasma as its new Vice President of Partner Sales in the EMEA region. She follows Daren Finney, who was promoted to Chief Operating Officer for the Citrix channel organization worldwide. Both roles report to Bronwyn Hastings, Senior VP of the Worldwide Channel Sales and Ecosystem. Aasma joins Citrix after two decades in a wide range of multiple markets and leadership positions at Microsoft. Most recently she led the Small, Medium & Corporate Segment sales and marketing in Germany. Prior to that she had direct responsibility for Microsoft’s 40,000 partners in Germany and held various sales and operations leadership roles in Western Europe, and Central & Eastern Europe. “2020 was an exceptional year which tested the resilience and adaptability of both ...
Citrix Appoints New Regional Director for Sub-Saharan Africa
Citrix has appointed Matthew McKay as its new Regional Director for Sub-Saharan Africa. With over 22 years of experience within the IT and telecommunication industry, McKay is expected to contribute extensive skills in sales, operations and go-to-market strategy. “Matthew brings great technology experience combined with a proven record leading teams at major international organisations,” says Amir Sohrabi, Area VP for Emerging Markets at Citrix. “He is joining Citrix at an exciting time, as many businesses accelerating their digital strategies and are focused on empowering people to work from anywhere, at any time, with any device. Citrix continues to be at the forefront of creating the next wave of work environments, and I am confident that Matthew will be a great leader for the team in S...
Citrix Appoints New VP of Emerging Markets
Citrix has appointed Amir Sohrabi as Area VP of Emerging Markets. He reports directly to Sherif Seddik, Senior VP and MD Citrix EMEA. With over two decades of experience in sales management, business development, strategic planning and marketing, Sohrabi will drive the acceleration to cloud of customer environments in the region enabling both business continuity and digital transformation to new work models, including remote working. “It is an exciting time to join Citrix,” says Sohrabi. “I am looking forward to helping Citrix customers across Emerging Markets build and implement innovative cloud and digital strategies.” Before joining Citrix, Sohrabi most recently served as both COO and Head of Digital Transformation for Central and Eastern Europe and Middle East & Africa regions at S...
