Citrix Appoints New VP of Emerging Markets

Citrix has appointed Amir Sohrabi as Area VP of Emerging Markets. He reports directly to Sherif Seddik, Senior VP and MD Citrix EMEA. With over two decades of experience in sales management, business development, strategic planning and marketing, Sohrabi will drive the acceleration to cloud of customer environments in the region enabling both business continuity and digital transformation to new work models, including remote working. “It is an exciting time to join Citrix,” says Sohrabi. “I am looking forward to helping Citrix customers across Emerging Markets build and implement innovative cloud and digital strategies.” Before joining Citrix, Sohrabi most recently served as both COO and Head of Digital Transformation for Central and Eastern Europe and Middle East & Africa regions at S...