Image sourced from The Business Journals Citrix has officially completed its acquisition of Wrike – a SaaS collaborative work management solutions company – for approximately $2.25 billion. Through the acquisition, Citrix is expected to deliver a comprehensive cloud-based work platform where employees and teams can securely access, collaborate and execute all work types in the “most efficient and effective way possible”. Delivering the Future of Work “For more than three decades, Citrix has been a leader in providing digital workspace infrastructure that empowers IT organizations to securely deliver the apps, content and business services employees need to do their jobs,” says David Henshall, President and CEO of Citrix. /* custom css */ .tdi_3_335.td-a-rec-img{ text-align: left; }.t...
Citrix has appointed Pilkku Aasma as its new Vice President of Partner Sales in the EMEA region. She follows Daren Finney, who was promoted to Chief Operating Officer for the Citrix channel organization worldwide. Both roles report to Bronwyn Hastings, Senior VP of the Worldwide Channel Sales and Ecosystem. Aasma joins Citrix after two decades in a wide range of multiple markets and leadership positions at Microsoft. Most recently she led the Small, Medium & Corporate Segment sales and marketing in Germany. Prior to that she had direct responsibility for Microsoft’s 40,000 partners in Germany and held various sales and operations leadership roles in Western Europe, and Central & Eastern Europe. “2020 was an exceptional year which tested the resilience and adaptability of both ...
Citrix has entered into a definitive agreement to acquire Wrike for $2.25 billion in cash. This deal is expected to Citrix’s digital work platform and Wrike’s work management solution, which streamlines collaboration and work execution. The addition of Wrike’s cloud-delivered capabilities is also expected to accelerate Citrix’s business model transition to the cloud and strategy to become a complete SaaS-based work platform addressing the needs of various functional groups within the enterprise. The combined company will offer customers an enhanced value proposition through complementary solutions, unlocking new revenue opportunities both within existing installed customer bases and new lines of business buying centres, including marketing, professional services, and HR. Together, Citrix a...
Citrix has appointed Matthew McKay as its new Regional Director for Sub-Saharan Africa. With over 22 years of experience within the IT and telecommunication industry, McKay is expected to contribute extensive skills in sales, operations and go-to-market strategy. “Matthew brings great technology experience combined with a proven record leading teams at major international organisations,” says Amir Sohrabi, Area VP for Emerging Markets at Citrix. “He is joining Citrix at an exciting time, as many businesses accelerating their digital strategies and are focused on empowering people to work from anywhere, at any time, with any device. Citrix continues to be at the forefront of creating the next wave of work environments, and I am confident that Matthew will be a great leader for the team in S...
Citrix has appointed Amir Sohrabi as Area VP of Emerging Markets. He reports directly to Sherif Seddik, Senior VP and MD Citrix EMEA. With over two decades of experience in sales management, business development, strategic planning and marketing, Sohrabi will drive the acceleration to cloud of customer environments in the region enabling both business continuity and digital transformation to new work models, including remote working. “It is an exciting time to join Citrix,” says Sohrabi. “I am looking forward to helping Citrix customers across Emerging Markets build and implement innovative cloud and digital strategies.” Before joining Citrix, Sohrabi most recently served as both COO and Head of Digital Transformation for Central and Eastern Europe and Middle East & Africa regions at S...
The recent explosion in the number of employees working from home has put cloud services back in the spotlight as an essential tool to facilitate remote working. Whilst cloud-based applications can offer significant benefits, there are also challenges around moving applications to the cloud. Even with major hyperscale platforms like Amazon Web Services and Azure now available locally, if your business’s network is insufficient to handle the increase in traffic, then latency, downtime, security, and privacy concerns can come to the fore. Resilience and availability of the future WAN is critical for businesses. It is crucial for organisations to take a fresh look at how they manage their wide area networks (WAN) and consider how they will future-proof them to improve network...