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Chief Keef Curates New True Religion Collection For Brand’s 20th Anniversary

HipHopWired Featured Video Source: True Religion / TRUE RELIGION True Religion continues to deliver nostalgia for their 20th anniversary year. They have announced a new capsule designed by Chief Keef. Source: True Religion / TRUE RELIGION Rap fans can now relieve a wild but fun era. As per Hype Beast the Gardena, California based company has tapped in with Chicago rapper for a new collection. The drop is a nod to the brand’s signature denim that took the culture by storm 10 years ago. Sosa detailed his enthusiasm in a formal press release. “It’s always been a dream of mine to collaborate with True Religion,” said Chief Keef. “I actually wore head-to-toe True Religion to my first show and when this opportunity came about, I jumped on it. Designing clothes is becoming a real passio...

Certified Hot Boys: Chief Keef And Bobby Shmurda Star In OVO x NBA Campaign

HipHopWired Featured Video Source: @welcomeovo / Instagram Drill music is still a factor and Drake is making sure it is here to stay. He has slotted Chief Keef and Bobby Shmurda in a campaign for his OVO x NBA collection. As spotted on Complex Drizzy has enlisted the two rappers to be the face of an upcoming capsule. For the fall winter collection October’s Very Own has partnered with the National Basketball Association. Included in the drop are co-branded fitted hats, varsity jackets and track pants. The design staff selected some of the most iconic teams in the league including the Los Angeles Lakers, the Chicago Bulls, the Boston Celtics, the Miami Heat and the New York Knicks. As expected Bobby took the lead for the Knick fits and Chief Keef wore the Bulls’ pieces. Drakeo the Rule...