Prebashini Reddy, Microsoft Product Manager at Westcon-Comstor In no industry is the power of partnerships more evident than in the channel. Vendors, distributors, and resellers combine to form an essential value chain that delivers innovative products to end customers, whether consumers or businesses. But it is in finding the right balance between the respective vendor strengths to create a solution that delivers the most value that is the key differentiation in a highly competitive marketplace. As an experienced distributor in Sub-Sahara Africa, Westcon-Comstor prides itself in the breadth of its vendor relationships and the highly sophisticated channel environment it has put in place for partners. Through this, it has developed a unique solution that combines the expertise of three glob...