Chartmetric
Livestreaming Has Led to Social Media Growth for Artists, According to Chartmetric Study Featuring Diplo and DJ Snake
Music analytics firm Chartmetric has released its third and final report analyzing the impact of COVID-19 on the global music business. The analysis, which explores the effect of livestreaming on artists and their social media followings, follows Chartmetric’s previous reports detailing genre quarantine trends on Spotify and music consumption habits on YouTube during six countries’ lockdown timelines, respectively. In order to explore the correlation between livestreaming social media follower growth, Chartmetric utilized data gathered from the streaming exploits of 12 different artists: Jill Scott and Erykah Badu (Verzuz battle), Tory Lanez (Quarantine Radio) and Ty Dolla $ign, Metallica and Iron Maiden, H.E.R. and SZA, Diplo and DJ Snake, and Charli XCX and Miley Cyrus. The rep...
