Chad Kroeger

Nickelback’s 2005 “Photograph” video, which spawned endless memes, has been turned into a Google Photos ad. But this time around, singer Chad Kroeger is in on the joke, looking back at questionable phone photos with self-deprecating musical commentary. Kroger sings new lyrics to the 2005 hit while scrolling through his phone. “Is it my hair or just a ramen bowl?” he sings. “Time to braid it. Time to shave it.” It all began 15 years ago when “Photograph” was released as the first single for Nickelback’s fifth album, All the Right Reasons. The music video opens with Kroeger holding up a framed picture of himself and Nickelback’s producer Joey Moi. Nearly 200 million people have watched the video on YouTube since its release, so kudos to Google for snapping it up for an ad...