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Central Bank of Kenya Measures

M-PESA is Close to a 99% Market Share in Kenya

Sourced from Tech Weez. As of 31 March 2020, the number of registered mobile money subscriptions in Kenya was 29.1 million. This space is dominated by Safaricom with M-PESA having a 98.8% market share. The Communications Authority of Kenya (CA) reports that Airtel Money comes in a far, far second at 1.1%, and third is T-Kash at a 0.05% share. Equitel, which is regarded more as a banking product than a mobile money service was not ranked by the CA. Launched in 2007, M-PESA has become a Kenyan stable, with Tech Weez writing that as of right now the service and its products are symbiotic with the country’s economy so far as to be impossible to run a business without it, or any other mobile money platform. M-PESA’s success has also firmly planted Kenya in the world map, the service is consider...