Caroline Malcolm

Chainalysis’ head of international policy Caroline Malcolm expects Australia’s new rules governing crypto advertising, promotion and consumer safeguards to follow a similar path to the United Kingdom when they come into place within the next year.  “I think we’re more likely to see something along the lines of the UK model which is really focusing on a crackdown on misleading advertising or advertising which doesn’t present the risks alongside the opportunities.” During the Chainalysis Links event in Sydney on June 21, Malcolm told Cointelegraph that this meant treating crypto products and services in a similar way to financial products and services when it comes to advertising and promotion. In March, U.K.’s Advertising Standards Authority (ASA) released new guidanc...