Carchella
DJ Envy Agrees to Drop Carchella Name Following Coachella Lawsuit
The organizers of Carchella, a touring music and celebrity exotic car showcase, have signed a temporary restraining order preventing them from hosting or promoting events under the Carchella brand. The legal measure was sought by Goldenvoice, parent company of Coachella, who alleged Carchella is causing confusion among consumers. They believe the commercial use of the name Carchella may cause attendees to believe the events to be affiliated in some capacity. According to the suit, Coachella noted that DJ Envy, Carchella’s primary organizer, is a well-known personality within hip-hop. Given the ancillary musical aspect of Carchella, Coachella felt inclined to step in and protect their intellectual property. Flyer promoting the Atlantic City edition of “Carchella.̶...
Coachella Files Lawsuit Against “Carchella” Auto Show Organizers
Coachella is taking legal action against a similarly named event and car show, Carchella. The organizers of the popular California music festival claim that the automobile event is unfairly capitalizing not only on the name, but also the logos and branding. The suit also claims that Carchella’s musical elements share a significant crossover. DJ Envy, organizer of Carchella and famed radio host, has already organized two Carchella events in Atlanta and Atlantic City, with two more installments planned to be held in Detroit and Miami later this year. Flyer promoting “Carchella,” an exotic automobile show facing a lawsuit from Coachella Valley Music and Arts Festival. DJ Envy (via Facebook) Recommended Articles “The plaintiffs have no objection to defendants’ hol...
