business insight
Location Intelligence is Key to Understanding New Customer Behaviours Post-Pandemic
Image sourced from Geospatial World. /* custom css */ .tdi_4_271.td-a-rec-img{ text-align: left; }.tdi_4_271.td-a-rec-img img{ margin: 0 auto 0 0; } The COVID-19 pandemic was a major disruptor for the retail sector. Practically overnight, customer buying patterns and behaviours changed, and have continued to shift ever since. This had made it challenging to meet customer expectations effectively. Retailers need to harness the power of location intelligence to help them better understand how their customers’ needs have changed and continue to change. What is Location Intelligence? Forrester, a research and advisory company, defines location intelligence as “the practice of collecting and managing customer location data, enriching it with other data sources, and analysing for contextual...
