British fashion

The Naked Laundry is a new clothing brand founded by Nikita Ladwa for South-Asian women everywhere. It specialises in crop tops that double as sari blouses and its aim is to put the stressful blouse-fitting saga to an end, once and for all. Targeted at Asian women in the UK, the brand also has a pretty solid presence in India — and we caught up with Nikita to find out why she launched The Naked Laundry and the inspiration behind her favourite pieces. POPSUGAR: Tell us a little bit about how the brand came about and what made you want to start it. “If you do lose a few pounds here and there, you can still fit into the size. It is satin and it’s stretchable, so it’s super comfy as well.” Nikita: The Naked Laundry came about a few years back, when I was at university a...