Put your hands up if you love the thrill of finding something truly unique and special to wear. Me too. One of my all-time greatest fashion pleasures is to go thrifting and uncover a rare gem for a fraction of the price it should be. I miss my weekends spent on Cheshire Street in East London trying to hunt down a slinky vintage pussy-bow blouse, retro tailoring or gaudy ’80s earrings. Because of this desire for clothes and accessories that tell stories, I’m also very inclined to support up-and-coming talent, indie brands and smaller e-commerce platforms, who all offer pieces that aren’t run-of-the-mill. I’m still keen to learn about super-popular new-season items from designers, and I’m not immune to the charms of certain high-street b...
Back in November, we gave a shout-out to all our readers to find out exactly what it was that you wanted to read. An overwhelming number of you asked to hear more about the independent fashion brands that needed our extra support in the midst of the pandemic. Well, we would expect nothing less, and of course, we were more than happy to oblige. While restrictions are starting to ease, we believe it is more important than ever to continue supporting these brands. It’ll be a long road to recovery, but it’s a cause we’re ready to fight for. We are self-confessed small-brand obsessives here at Who What Wear, and there’s nothing we love more than to champion those labels that are doing exciting things in the industry,...
The premise of this article is simple. On a weekly basis, I stumble across lesser-known brands that are doing seriously cool stuff within the industry. My discovery of said brands generally results in me waxing lyrical to my long-suffering colleagues on Slack (where else?), so I thought it was about time that I shared some of these gems with you, our lovely readers. This week is a somewhat eclectic mix: two affordable sustainable fashion brands and one incredible size-diverse collab. Damson Madder and Seventy + Mochi make up the former and are brands that offer the rare combination of eco-credentials, design savvy and affordability. I have pieces from both brands and can confirm they look just as good in real life as they do online. I also...
Sadly, some of these labels are being hit by the current crisis, and as a publication, we’re doing our very best to support the talent we love in any way possible. That’s why we’ve dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although that would turn into a long article), but we managed to whittle it down to 36 new season-ready pieces. Of course, we understand that many of you are tightening the purse strings right now, but we would love for you to show your support by giving your favourite independent brand some airtime on social media, posting a nice comment on its feed or even j...
From all available statistics, facts and figures no other Nigerian musical artiste, male or female, was able to pull off what the quartet of Davido, Wizkid, Burna Boy and Olamide pulled off in 2020. The duopoly of Davido and Wizkid, which has been going on for years was questioned most especially by Burna Boy and the new face on the international scene, Olamide. Each one of them released an amazing album and it was a staggering success story on all streaming platforms. The figures showed Nigerian music has arrived on the international stage. Particularly of interest is Olamide, whose music has not really been able to cross the continent to the international stage. Well, thanks to his international connection, which has given wings to fly over the Atlantic. For Burna Boy, his fortunes have ...