branding

Post Malone is the uncool suburban mom’s idea of hip-hop, and so it makes sense that he would release a name-brand rosé, which is — let’s be honest — the uncool suburban mom’s idea of wine. Fine, granted, that’s unfair to rosé, which doesn’t have to taste like a pile of sugar dumped into a bucket of food coloring. Perhaps Post Malone’s Maison No. 9 will be a dryer vintage — although, given his musical predilections for sugary-sweet hooks packaged with clever branding, perhaps not. Speaking of branding, the artist born Austin Post has created this wine with Global Brand Equities, the brainchild of nightclub-owner James Morrissey. Combined the two men have a lot more experience drinking wine than making it, and so they’ve brought on oenologist Alexis Cornu. The name Maison No. 9 means “...