Brand Partnerships
EMPIRE Acquires Dirtybird Record Label
Famed record label and distributor EMPIRE has acquired the underground house music imprint Dirtybird. The announcement of the acquisition was made at this year’s Amsterdam Dance Event (ADE). The deal reportedly marks the first foray into the electronic music scene for EMPIRE, who predominantly works with artists from the worlds of hip-hop and R&B, like Grammy Award-winning artists Kendrick Lamar and Anderson .Paak. EMPIRE’s acquisition effectively bridges two Bay Area music powerhouses. “Growing up in San Francisco and the Bay Area at large, dance music has always been a huge part of our music scene,” said EMPIRE CEO and founder Ghazi in a statement. “EMPIRE at its core is a company that is for the culture. Dirtybird embodies the independent ethos and underst...
UMG and MedRhythms Partner to Treat Neurological Disorders With “Prescription Music”
Digital therapeutics company MedRhythms has been building state-of-the-art technology that uses sensors, software, and music to help restore brain function to patients who have lost it through neurological disease and illnesses. The cutting-edge company has now partnered with Universal Music Group (UMG), giving it access to perhaps the richest and most diverse musical catalog in existence to further this treatment. MedRhythms believes that music can profoundly impact and heal the brain by targeting specific neural pathways that help boost the brain’s plasticity, or ability to adapt. With UMG in the fold, the company will now have access to a plethora of music across many genres and cultures, from Bob Marley to Lady Gaga, Ariana Grande to Andrea Bocelli, and beyond. By way of th...
