Bobby Garza
Event Designer Bobby Garza In Austin, In a Pandemic: Cash-Poor Venues Have Decisions to Make
When the concert business shut down in March 2020, Bobby Garza abruptly shifted from putting on live events to tearing them down — his company, Austin-based Forefront Networks, had to cancel the California food-and-music festival Yountville Live later that month. In early April, his life changed even more dramatically: Forefront furloughed 30 percent of its staff, including him. As part of Billboard‘s efforts to best cover the coronavirus pandemic and its impacts on the music industry, we will be speaking with Garza, a 44-year-old former Forefront creative team leader who used to be general manager of festival producer Transmission Events, every other week to chronicle his experience throughout the crisis. As of early January, he is now vice president of programs and community ...
