blue rojo

Blue Rojo and his sad boy album are pushing boundaries in Latin pop music. The Mexican-American singer reckons with an unrequited queer romance in his debut album, Solitario, that was released on November 17. Blue Rojo dances with the darker side of the genre through elements of emo, punk, reggaetón, trap, and trance music. “I was so in love with this straight man who was not giving me anything,” he tells SPIN over Zoom from a Mexico City coffee shop. “It was kind of toxic and dramatic, but the Blue Rojo influence is there to make it into a spiritual journey to overcome the heartbreak.” While new artists align with major labels in hopes of getting to the point of releasing an album, Blue Rojo released Solitario just two months after signing with Universal Music Group. It was his moody LP t...