Blue Robot

Despite public pushback, Facebook-owned messaging app WhatsApp will be going ahead with the privacy policy update it announced earlier this year. While the public has begun to appreciate that WhatsApp’s privacy rules are in fact still very much in favour of the user, with messages sent remaining private and encrypted at all times, what will this mean for brands that use the app to reach and engage with consumers? “The benefits for brands are massive,” says Kyle Oosthuizen, COO at Blue Robot. “These updates form part of Facebook’s efforts to make communicating with a business secure, better and easier for everyone. The new updates will be made to business features that will help businesses engage with their users in a more intuitive and more advanced way.” “2021 is the year that WhatsApp wi...