Blockchain
deadmau5 and Portugal. The Man Could Achieve First Platinum-Selling Song Distributed Exclusively as NFT
deadmau5 and Portugal. The Man are seeking to take their new collaboration Platinum exclusively through the use of NFTs. In a groundbreaking use case, the artists are minting one million copies of their collaboration, dubbed “this is fine,” on the NEAR blockchain. Fans can pick up a copy via the Mintbase NFT marketplace. Copies of the NFT are being sold for 0.25 NEAR each, equivalent to around $2.25 USD. The methodology harkens back to the days of downloading iTunes singles for $1.29 each back in the pre-streaming era. Outside of the single itself the purchase includes a copy of the track’s cover art, which was developed collaboratively between Smearballs—the designer behind deadmau5’s surrealist “Monophobia” music video—and Woode...
3LAU Is Giving Away a Singular Copy of a New Song And Its Rights—As an NFT
3LAU is continuing to define the future of NFT technology with an innovative project that will reward one investor with an exclusive song they can personally call their own. The project, titled “WAVEFORM,” is the marquee offering in a collaboration between the Christie’s auction house, NFT platform OpenSea, and 3LAU’s own Royal business venture, which is dedicated to facilitating the tokenization of music on the blockchain. “WAVEFORM” is the title of an original 3LAU track with only one copy in existence. Whomever takes it home at auction will enjoy full mastering and publishing rights to the intellectual property, meaning the owner can choose to distribute, monetize, remix, and even rename the track as they see fit. The NFT also includes a physical...
“Rave Bunnies” Metaverse Project Dangles Carrots to Festival Lovers Looking to Profit From Crypto-Gaming
A new NFT project looking to tap into the $10 billion raving market has arrived—and it’s as colorful and imaginative as one would expect. For those still attempting to wrap their minds around the possibilities of the metaverse, prepare yourselves, because soon there will be the world’s first Bunnyverse to discover thanks to a zany NFT concept called Rave Bunnies. The Bunnyverse combines a virtual music festival experience with play-to-earn-style gaming, an emerging genre of blockchain-based games whereby players have the chance to earn income by way of mere participation. Don’t be fooled by the initial appearances of these fluffy woodland critters. According to a press release, players will need to work to arm their avatar bunnies to the teeth to take on adversa...
How RCRDSHP Is Using NFTs to Redefine the Relationship Between EDM Artists and Fans
An electronic music revolution is brewing in the offices of RCRDSHP. Fortune favors the bold in the weird and wonderful world of EDM, and this platform’s ambitions fit the profile. And since electronic music artists are shaping the NFT landscape as we know it, RCRDSHP is in a unique position to trigger a paradigm shift at the intersection of music and cryptocurrency. The music industry is a technological tinderbox in 2021, and the EDM community is holding the match. The 2021 IMS Business Report found that 76% of all music NFTs were issued by electronic music artists. That’s over $50 million. “I think EDM artists are by nature innovators, explorers, and very in tune with technology,” RCRDSHP founder and CEO Obie Fernandez tells EDM.com. “That’s p...
3LAU’s NFT Marketplace Nabs $55 Million Investment From The Chainsmokers, Kygo, More
3LAU‘s NFT marketplace has received another huge cash injection. Just months after a $16 millio investment, Royal has announced a $55 million funding round led by Andreessen Horowitz’s a16z Crypto fund. The Chainsmokers, Logic, Kygo, Nas, CAA, Crush Music, Coinbase Ventures, Founders Fund, NEA’s Connect Ventures, and Paradigm all participated, according to reports. “The value of music ownership is vastly misrepresented and undervalued today, but it won’t be for too much longer, as more musicians embrace the web3 ecosystem,” 3LAU wrote in a recent blog post. Royal is a marketplace for musicians that allows them to sell the royalties accrued from their songs to fans. 3LAU recently gave away 50% of the streaming rights to his latest song,&nbs...
deadmau5 Joins VC Firm As Strategic Advisor As Metaverse Gold Rush Heats Up
deadmau5‘s next gig will ensure the expansion of immersive metaverse technology and cutting-edge music tech. The electronic music luminary has accepted a role as a strategic advisor to Outlier Ventures, which, as Market Insider notes, was among the first venture capital firms dedicated to making crypto-related investments. The company, founded in 2014, also brought on hip-hop icon Snoop Dogg alongside deadmau5. deadmau5 and Snoop will advise and invest through Outlier Ventures’ Base Camp Accelerator, an incubator program that has collectively received over 5,000 applications from startup projects and generated $250 million in capital funding. With a monster year for crypto now in the books in 2021, the program is expected to be bigger than ever in 2022, with the potential to ac...
deadmau5 and Richie Hawtin Secure Deal With Niantic to Develop Augmented Reality Gaming Platform
Richie Hawtin and deadmau5‘s PIXELYNX gaming platform was a home-run concept from the start, but with the company’s latest partnership, the team is perfectly positioned to execute on their vision at the intersection of NFTs, gaming, music and the metaverse. Niantic, the company behind the profoundly successful Pokémon GO mobile game, has signed on as a key developer and will be providing the project with tooling and expertise when it comes to creating environments and objects in augmented reality. In the spirit of Pokémon, PIXELNYX creates objectives around the idea of collecting in-game objects—in this case, NFTs. Artists will play a critical role in shaping this universe, as fans fans will be seeking out collectibles at various physical locations, including concerts. Col...
David Guetta Announces Partnership to Sell Blockchain-Powered “United at Home” NFTs
A new partnership between industry-leading blockchain companies and David Guetta will facilitate the first sale of NFTs tied to the French dance music producer’s charitable “United At Home” concert series. Guetta’s formidable career has continuously propelled him not only to the top of the charts, but also to the intersection of music and the metaverse. Now partnering with Blockchain Artists Initiative and Beat AlphaVerse, Guetta’s “United at Home” series will be turned into digital collectibles. Guetta’s livestreamed “United At Home” concerts took place in Miami, New York City, Paris, and Dubai. His partnership with Blockchain Artists Initiative and Beat AlphaVerse will turn each into exclusive and limited digital asset...
You Can Now Buy Electronic Music NFTs Created By Designers From Prada, Burberry, More
You’re going to need some designer clothing for your metaverse avatar. Purple Fly, Project X, and Who Knocks have joined forces for a unique partnership to blend the world of NFTs, high fashion, and art. On November 22nd, they will launch an exclusive NFT collection prepared by a number of the world’s leading clothing brands, such as Prada, Burberry, Moschino, and Etro. Each company’s expert designers will work closely with the companies to curate a unique look relative to the digital collectible. The NFT pool kicked off on November 16th with a collection from South Korean dance music superstar DJ SODA,, which was designed by Damiano Clemente of Dsquared2. The collection consists of 10 rare NFTs and allows consumers to purchase a portion of the design rather th...
Music’s Latest Supergroup Is an NFT Project With Cartoon Apes
In a press release, the KINGSHIP project is billed as a “landmark, first-ever exclusive agreement to create a metaverse group.” Under the initiative, the team behind 10:22PM — a Web3, creator-focused record label founded by Celine Joshua — will develop and release new KINGSHIP music and products. Akin to pre-existing virtual idols like Miquela (or perhaps even a band like Gorillaz, who hid their human identities behind animated characters), KINGSHIP will be the front-facing digital performer used to cultivate a community and fanbase around the music. Jimmy McNeils, an avid NFT collector who goes by the username j1mmy.eth, is supplying the Apes for KINGSHIP from his personal collection, including the rare Golden Fur and Bluebeam characters. The initiative t...
Watch Alesso Debut His First-Ever NFT at Dreamverse Festival In New York City
Alesso has set the tone for the future of NFTs by unveiling his debut drop, dubbed “Cosmic Genesis,” at Dreamverse, the world’s first-ever NFT art and music festival. Last month fans were given cryptic clues and a special decoder to decipher Alesso’s NFT through social media. Opting in on the OneOf platform provided fans with the special decoder which, once deciphered, unlocked the first chapter of the “Cosmic Genesis” story. “Cosmic Genesis” is a video series consisting of four chapters in total. Each represents a new curated audiovisual experience—a piece of Alesso’s vision—and new music from the Swedish EDM superstar. Dreamverse kicked off on November 4th and was the world’s first combined NFT art gallery and mus...
deadmau5 Shows Support for Music Industry-Shifting Decentralized Network, MODA DAO
deadmau5 has thrown his weight behind MODA DAO, a decentralized network designed to democratize the music industry in the metaverse. The decentralized autonomous organization (DAO) is now set to combine its ambitious NFT music streaming platform with $MODA, its governance token. DAOs are organizations collectively owned by their members in order to safely manage a network’s operations and cryptocurrency transactions. The token supply will hit the Ethereum, Fantom, Near, and Polygon blockchains on Wednesday, November 10th. Holders of the $MODA token will be able to distribute their music on the MODA DAO platform, which could ultimately compete with streaming giants like Apple Music and Spotify while offering a novel way for artists to control royalty contracts. Ac...
