Block Earner
Crypto ad spending may be down, but awareness remains critical: Experts
Crypto television advertising spending has reportedly fallen off a cliff in the United States, reflecting the current state of the markets. However, that’s no excuse to take a break, two crypto firms tell Cointelegraph. A Wednesday report from Bloomberg highlighted that television ad spending among the largest crypto trading firms hit the lowest mark in over a year, with only $36,000 spent in July according to ISpot, down 99.9% from $84.5 million in February. The $84.5 million ad spend was achieved during the U.S. Superbowl period when Crypto.com, FTX US, and Coinbase splurged on high-profile ads to raise awareness of their services. Despite the reported decline in TV ad spending, some crypto firms such as Singapore-based digital asset management firm IDEG Limited say they conti...
Investors shifting toward lower-risk crypto yields: Block Earner GM
Block Earner, an Australian fintech company, says the fall of Terra Luna in May has led to “positive surprises” for his company, with investors beginning to find their way toward the lower-risk crypto yield products they offer. Speaking to Cointelegraph, the company’s general manager Apurva Chiranewala revealed that the company has seen a surge of investors previously seeking double-digit returns but now wants a “less risky version” of those returns. “Given that the risks have gone up significantly for those returns, those guys have actually started coming in engaging with us because we look like the less riskier version of those double-digit return products.” Before their collapse, crypto lending platforms such as Celsius and Anchor Protocol offered annual percentage yields (APYs) o...
