Black Friday Challenges

With the Black Friday shopping frenzy around the corner, the digital economy this year is expected to receive an enormous boost as many people will want to avoid crowds and take their shopping online. After a difficult year marked by severe disruptions and decreased demand, businesses will also be relying on this period to make up for losses due to the pandemic.  As Black Friday is set to be so different, what can businesses expect to see? The opportunity for increased sales has led to many businesses treating November as ‘Black Friday Month’, giving customers a lot more time to find exactly what they want at the best price. Physical stores may see a lot less foot traffic as customers who opt for the safety and convenience of online retail platforms instead. Adobe predicts that online Blac...