Big Loud Records
The Deals: Little Simz Renews AWAL Recordings Contract, Licensing Service Lickd Strikes UMG Partnership
Mercury Prize-nominated rapper and songwriter Little Simz (a.k.a. Simbi Ajikawo) has renewed her partnership with AWAL Recordings, which provides a full range of services including global marketing and promotion, digital and physical distribution, campaign coordination, A&R support, synch licensing and brand partnerships. Little Simz garnered acclaim with her most recent album, GREY Area, which was released on her own label, Age 101, via AWAL. In addition to the Mercury Prize, she has been nominated for AIM and BET Awards; additionally, she won the Q Award for best vocal performance and the NME Award for best British album. She has toured with Gorillaz, Lauryn Hill and Anderson .Paak and also starred in the Channel 4 crime drama Top Boy, which currently airs on Netflix. Little Sim...
