2020 was a tumultuous year for the South African telecommunications sector which saw network providers left to grapple with calls for data price cuts in the face of a pandemic-driven demand for connectivity and digital customer service. From the perspective of consumers, however, the performance of local telcos has left much to be desired. That said, having tracked over two million social media posts about Cell C, MTN, rain, Telkom, and Vodacom throughout the year, BrandsEye’s latest Telco Sentiment Index – conducted in partnership with Deloitte Africa – found that some telcos received significantly more negativity than others. MTN comes out tops while rain gets left in the gutter Newcomer rain ranked last, scoring over 20 percentage points below the industry average. On the other end of t...