Basketball
Be Like Mike: How Michael Jordan Built His Iconic Brand
It’s been over 20 years since Michael Jordan won his final championship. A Basketball Hall-of-Famer, six-time MVP, and the leader of two three-peats, Jordan remains a larger than life figure from the way he soared to his superstar status. To imagine a world in which the icon never existed is to wonder what would have happened if Bugs Bunny finally did take that left to Albuquerque. With the airing of ESPN’s 10-part docuseries The Last Dance—which recounts the Chicago Bulls’ final title run with MJ—fans have been reminded of the basketball-great’s importance and brilliance on the court. However, another enthralling component to the weekly event is his Airness’ significance as a global icon off-the-court Need proof? Log onto Twitter while The Last Dance is airing. The only trending topics on...
