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BASICS

When It Comes to Chic Jumpers, This Anti-Trend Style Is the Main Player

The 15 best on the market.

I’m Entering My Luxe Dressing-Gown Era—I Love These 14

The chicest of the chic.

You Can Just Add One of These 5 Simple Basics to Your Outfit to Look Chic

Versatile staples.

It’s Official—Fashion People Are Obsessed With These 25 Basic Fashion Items

After all this, it’s clear to us that some basics are just better than others. Take Arket’s famous Hopsack blazer, for example—it’s a style the brand has sold for years now. I have it in multiple colours (as do many of my fellow editors and influencer pals) and people always compliment me on it, asking if it’s designer. Through Who What Wear articles alone we’ve sold almost 1,000 of them, and after trying endless styles (I’m a blazer girl, trust me), I stand by it being the best around. The same goes for Arket’s perfect white T-shirt (I buy these in bulk for fear of them discontinuing it). Other best-selling hero buys our research turned up, include H&M’s budget-friendly wide-leg trousers (we sold over 2,000 pairs of these last year alone), Totême’s iconic...

These Under-£50 Basics Are the Foundation of Every Great Winter Outfit

While I still look to my classic capsule wardrobe pieces—the white shirt, oversized blazer and good-quality T-shirt, to name a few—my winter basics are all about being comfy and cosy, but this doesn’t mean boring. There’s no rule that basics have to be neutral or that they can’t have detail, as this can often make cheaper pieces appear more expensive. Just look at the collared jumpers that are all over the high street, for example. Naturally, knitwear is what the rest of my wardrobe has to work around at this time of year, and this can be anything from the humble beige jumper to the more recent addition of the fleece. Add to this high-neck tops you can layer under a collared jumper or dress for extra warmth, loose-fit trousers to wear over tights and luxe c...

I’ve Looked Everywhere: These 26 Elevated-but-Cosy Jumpers Are Just Perfect

Even fashion expert Alexa Chung showcased her cosiest jumper on Instagram lately, and ever since, I’ve been keeping a mental list of the best styles I’ve come across, both online and on a couple of recent trips to Oxford Street. Of course, knitwear is hitting the stores thick and fast now that the clocks have gone back and the temperature has dropped significantly. Everyone from H&M and Zara to Net-a-Porter and MATCHESFASHION.COM has some gorgeous styles I just want to wrap myself up in, and no doubt, you will too.  Keep scrolling to see my edit of the 26 best cosy jumpers out there right now, from cable-knits to cashmere polo necks. They’re all ready to be your new best friend this winter…  You Deserve to Make Money E...

I Shop for a Living—Here Are 30 Expensive-Looking Winter Basics Under £75

It’s clear that we’re all going to be on a bit of a tighter budget this winter, but that doesn’t help the fact that we still want our wardrobes to look chic, elevated and, well, expensive. That’s why I thought I’d put my shopping-expert talents to good use and pull together an edit of the most impressive, expensive-looking winter basics I’ve seen so far this season—all under £75.   We Who What Wear editors spend a lot of time scrolling through both designer and high-street collections, comparing and considering where to invest and where to save. Some pieces, like a beautiful leather bag or classic coat, are worth spending a bit more on so that you don’t have to repeat-buy. But from my cold-weather wardrobe research this year, th...

This Year’s Most Popular Wide-Leg Trousers Are On Sale for a Few More Hours

My top pick, however, has to be the brand’s Mason Pants. The perfect wide-leg trousers—and I don’t say that lightly. I’ve tried a lot of wide-legs in my time and these are the only pair I’ve actually invested in this year. They were so good, in fact, that I bought them in both beige and black, and now I’m rarely spotted without them. Unsurprisingly, they’re one of the brand’s best-selling hero products, and come in eleven colours as well as petite and extended sizing options. Made from unbelievably comfortable TENCEL™ Lyocell, a more sustainable fabric that also happens to fall perfectly, there’s no bulky pockets or unflattering pleats in sight. Kaia Gerber is also a fan—she was spotted wearing her brown pair to the farmer’s market in LA earlier this year. She’s right, they’re ...

The Year’s Most Popular Wide-Leg Trousers Are Finally on Sale

My top pick, however, has to be the brand’s Mason Pants. The perfect wide-leg trousers—and I don’t say that lightly. I’ve tried a lot of wide-legs in my time and these are the only pair I’ve actually invested in this year. They were so good, in fact, that I bought them in both beige and black, and now I’m rarely spotted without them. Unsurprisingly, they’re one of the brand’s best-selling hero products, and come in eleven colours as well as petite and extended sizing options. Made from unbelievably comfortable TENCEL™ Lyocell, a more sustainable fabric that also happens to fall perfectly, there’s no bulky pockets or unflattering pleats in sight. Kaia Gerber is also a fan—she was spotted wearing her brown pair to the farmer’s market in LA earlier this year. She’s right, they’re ...

The 18 Wardrobe Gadgets Fashion People Always Rely On

Show me someone who doesn’t like to make their life easier, and you’ll be showing me a liar. There are shortcuts some of us purposefully seek out for a breezier time (read: more minutes in bed), and those are the ones you particularly need at this time of year when the schedule is chaotic. It’s in these moments that you a) deserve to know how to have a capsule wardrobe and use it to get ready in a few short moments and b) that you need to lean on a few clever items that do a lot of the prep work, the legwork and the faffing around for you. A worker is nothing without their tools, and no matter how organised or efficient you may be, it’s always worth investing in the gadgets that are top of the range and are going to help—not hinder—your busy calendar. So keep readin...

Influencers Always Wear This Autumn Wardrobe Staple—23 Our Editors Rate

Here at Who What Wear, we love to talk about wardrobe classics. Knits, denim, amazing boots…there are some items that are just born to be part of a capsule wardrobe. But on my recent Instagram scroll I discovered that there was one such item that doesn’t get nearly as much air time, and that’s sweatshirts. From slogan emblazoned to embroidered logos and vintage washed out vibes to hoodies and cropped silhouettes, it’s true that the best sweatshirts come in all shapes and sizes. There’s something about a slogan sweatshirt that just instantly pulls a cosy autumn look together. Whether it’s the iconic image of Diana running errands around town in her oversized number or the myriad of influencers we’ve spotted on instagram in slogan styles, the ob...

Cosy Season Is Here—25 Jumpers You’ll Want to Snuggle Down With

Even fashion expert Alexa Chung showcased her cosiest jumper on Instagram lately, and ever since, I’ve been keeping a mental list of the best styles I’ve come across, both online and on a couple of recent trips to Oxford Street. Of course, knitwear is hitting the stores thick and fast now that the clocks have gone back and the temperature has dropped significantly. Everyone from H&M and Zara to Net-a-Porter and MATCHESFASHION.COM has some gorgeous styles I just want to wrap myself up in, and no doubt, you will too.  Keep scrolling to see my edit of the best cosy jumpers out there right now, from cable-knits to cashmere polo necks. They’re all ready to be your new best friend this winter…  You Deserve to Make Money Even...

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