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BASICS

Fashion People in Paris, London, and NYC Will Wear These Basics in 2025

They're basic-ally irresistible.

I Asked My Fashion Friends What Tights They Wear in the Winter—They Sent Me These

It's tights season, baby.

All the Anti-Trend Staples I’m Buying from Everlane’s Tempting New Sale

Basic, not boring.

7 Trendy Basics I’m Buying Now and Wearing Through Fall

Join me.

It’s True: These New-In, Anti-Trend Items From M&S Have My Mum and I Hooked

Sponsor Content Created With M&S

We Just Tried on Mango’s Joyful Summer Collection—Everyone Complimented Us on These 4 Pieces

Sponsor Content Created With Mango

I Live on the Upper East Side—These Fashion Items Are Viral Around Here

I can't go two blocks without seeing one.

20 Lingerie Pieces That’ll Give You a Major Confidence Boost

Sponsor Content Created With Bloomingdale's

When It Comes to Chic Jumpers, This Anti-Trend Style Is the Main Player

The 15 best on the market.

I’m Entering My Luxe Dressing-Gown Era—I Love These 14

The chicest of the chic.

You Can Just Add One of These 5 Simple Basics to Your Outfit to Look Chic

Versatile staples.

It’s Official—Fashion People Are Obsessed With These 25 Basic Fashion Items

After all this, it’s clear to us that some basics are just better than others. Take Arket’s famous Hopsack blazer, for example—it’s a style the brand has sold for years now. I have it in multiple colours (as do many of my fellow editors and influencer pals) and people always compliment me on it, asking if it’s designer. Through Who What Wear articles alone we’ve sold almost 1,000 of them, and after trying endless styles (I’m a blazer girl, trust me), I stand by it being the best around. The same goes for Arket’s perfect white T-shirt (I buy these in bulk for fear of them discontinuing it). Other best-selling hero buys our research turned up, include H&M’s budget-friendly wide-leg trousers (we sold over 2,000 pairs of these last year alone), Totême’s iconic...

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