B.B. King

Electronic dance music certainly might not be the first thing that comes to mind when thinking of blues legend B.B. King, but that will soon change thanks to a new initiative by the B.B. King Music Company in partnership with fabled guitar maker Gibson.  On behalf of the King Family Trust, the company confirmed a new partnership with Gibson to launch a new Epiphone model guitar alongside what it has termed the B.B. King Icon Life Legacy Initiatives. A video tribute to the late music icon was also released on what would have been King’s 96th birthday: Other aspects of the initiative include a 24-hour blues television channel, a B.B. King documentary series featuring interviews with other industry icons, a movie called King Of The Blues, new merchandise, an expansion of the B.B. K...