Logos are a contentious issue when it comes to the fashion world. Back in 2018, Hedi Slimane took over as creative director at Celine. One of the first changes he made was to take off the acute accent off the first ‘e’. Die-hard fans were less than impressed all because of one tiny detail—to them the logo with the accent was everything. Over at Burberry, Riccardo Tisci was met with a similar situation when he changed the Burberry logo from one that was serif to sans serif. He also introduced a new monogram style. While the uproar wasn’t as loud, there were mixed reviews on what the creative director had done at the heritage brand. Evidently, logos mean a lot to us and in 2021, they’re back. However, this year, the logo fashion trend is more refined than p...
I need not remind you that autumn is coming. (The latest bout of unpredictable weather is enough of a signifier.) This seasonal shift, however, is something I’m welcoming with open arms, especially as Arket’s autumn wares have begun to emerge. A quick scout of its new-in section confirms that, like me, Arket is already in autumn mode. I almost can’t wait for temperatures to drop so I can wear its new chic knits every day. And then there are its leather separates, a category Arket does exceptionally well. I’ve noticed its best-selling leather blazer is back for 2021 in a fresh sage colour, and it’s swiftly made its way onto my wish list. In fact, there are so many excellent pieces that I found myself mentally assembling outfits as I scr...
We don’t know about you, but we’re already thinking about autumn and all the outfit potential that comes with the change in season. However, sometimes autumn outfits can be difficult to assemble. One minute we’re too hot, and seconds later we’re freezing as rain pours down on us. So what are we to do? Well, we could start right here with a lineup of clever outfit ideas. Thankfully, there are savvy dressers out there nailing the in-between-seasons thing and inspiring us to do the same. One thing they all manage to do well? Walk the line between sunshine-friendly favourites and the upcoming season’s biggest trends. Scroll on to see the autumn outfit ideas our favourite fashion types are already wearing, then shop the key items ...
Over the next few months, you’re going to hear us talk about many fall trends, most of which we’ll be embracing with open arms. However, our wardrobes aren’t limitless, meaning we need to be just as thoughtful about the trends we invest in as you are. As such, we thought we’d cancel out all the new-season noise and bring you a concise edit of the autumn trends our Who What Wear UK editors (and a couple of guest contributors from the U.S. team) are prioritising buying over the rest. While we all chose different garments, there’s undeniably a common theme, and that’s relishing the opportunity to get dressed up. This doesn’t have to mean high heels and ball gowns, and for us, it manifests in everything from smart tailoring and vib...
Of all the high street brands out there, Marks & Spencer is one I always like to keep my eye on; its past few collections have been so impressive, I’m constantly telling myself it can’t be bettered. However, as soon as the latest drop lands on-site, I find myself eating my worlds—M&S keeps getting chicer and chicer. Though I’d previously make a beeline for its Autograph category, which houses the brand’s more classic, design-led pieces, but now m head is incredibly turned by its other sections—Per Una and M&S Collection. Proof that it pays to keep tabs on Marks & Spencer’s movements—you never know what you might miss otherwise. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should ...
We don’t know about you, but even though it’s August, we’re already thinking ahead to autumn and all the outfit potential that comes with the change in season. But autumn outfit ideas can be difficult to assemble. One minute we’re too hot, and the next it’s pouring rain and we’re definitely feeling like winter has arrived. So what’s a girl to do? A girl is to look right here, right now, at this lineup of clever outfit ideas. Thankfully, there are savvy dressers out there nailing the “in between seasons” thing quite nicely, and inspiring us to do the same. One thing they all excel at? Managing to walk the tightrope where one foot is still clinging onto sunshine-friendly favourites and the other is stepping well and tr...
While we love nothing more than unearthing a new microtrend or patiently waiting to see the fresh looks our favourite designers have in store for us at the start of each new season, you don’t necessarily want to build your wardrobe based on the trends that disappear as quickly as they arrived. Instead, it’s about striking the perfect balance of integrating timely pieces, such as an of-the-moment colour or print, with more everlasting staples that you’ll love and wear for years to come. This is the key to ensuring your outfits always hit the mark. So, as we gleefully talk about the trends set to define the season ahead (of which there are plenty of impressive ones), we need to do so with a measured approach by considering the classic autumn fashion items you can wear ...
Like so many, my shopping habits have changed vastly over the past 18 months. My second-hand intake has gone up by about 100%, and I find that I have more willpower than I previously did when scouting out the various new-in sections I browse daily—which I only do as part of my job, of course… Ordinarily, I’d have a wish list as long as my arm filled with shoes and dresses to wear to weddings, pieces I want to pack for holidays and a handful of chic items to wear to work. Now, aside from the four weddings I have on the horizon, for which I’ll be wearing outfits I already have in my wardrobe, I haven’t felt the insatiable need to buy anything new. Still, on the cusp of a new season, I thought I’d perhaps take a look at the latest collecti...
You probably know this by now: Team Who What Wear loves a microtrend. We’re always keen to decode the runways in order to bring you a realistic line-up of the most influential looks you’ll want to incorporate into your own wardrobe each season (and autumn/winter 2021 is looking particularly tempting already) but there’s no denying the power of an up-and-coming item, styling idea, colour or detail that hasn’t yet hit the big time or been splashed all over the catwalks. Nothing says in-the-know quite like a niche trend, and we’re PHD-level hunters in this field. Our predictions ahead of summer were spot on: Key pieces we put bets on, such as fisherman sandals, floppy fabric hats and corsets, have not only spread far and wide on social media,...
If I had to choose one item of clothing to wear for the entirety of autumn 2021, it would have to be dungarees. Surprising, perhaps, given the fact that I usually err towards a more polished aesthetic with my outfits, however I cannot overstate the versatility of this one-piece wonder. Dungarees may have originally been created for workmen (complete with tool-holding bib), but these days they come in all shapes and sizes, and able to be styled in a plethora of ways. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair ...
Patchwork, hand-painted, and printed jeans are one of the most exciting 2021 fashion trends. This fresh take on classic denim is inspired by a broader post-lockdown aesthetic of joyful outfits, and handmade or DIY-inspired clothing. While we’re still keen on traditional animal prints, polka dots, and stripes, the best printed denim of 2021 is covered in surprisingly psychedelic and futuristic prints — like marbled patterns, wavy prints, ’70s florals, and warped cyber dots inspired by Jean Paul Gautier and Marine Serre. We must admit, Dua Lipa is our muse for taking a chance with printed trousers. The Future Nostalgia singer debuted a gorgeous pair of hand-painted jeans in spring 2021 that was created by British independent designer Kat Rose. As soon as we saw Lipa’s vibra...
You know that point in a season where it’s nowhere near over but you’re fully in it and suddenly become torn between whether to shop or just make do with what you have? That’s kind of where I’m at right now. There’s still so much summer left to enjoy, and I know I’ll definitely end up giving in to buying at least a few more warm-weather “looks” before the season is over, but as I do my daily peruse through the internet’s new arrivals lately, I can’t help but leave with fall on my mind. Yes, if you can believe it, tons of autumn-appropriate pieces are already starting to land on our favorite sites, and the rational (or perhaps irrational?) side of my brain is telling me to quit while I’...