augmented reality
Beats for Breakfast: Reese’s Puffs Transforms Cereal Boxes Into Augmented Reality Synths
It wasn’t long ago when kids would use cereal boxes to build imaginary cardboard worlds or play word puzzles. Now, these boxes have the capabilities of a gadget from a Spy Kids film. The General Mills brand has revealed three limited edition Reese’s Puffs cereal boxes that can be used to make music via a new web-based, augmented reality app. The only equipment—or shall we say ingredients—needed to create a tasty beat are the box, the cereal, and the app. Creators are able to utilize a Crunchy Drum Machine, Creamy Lead Synth, and Chocolatey Bass Synth to make beats. “As a kid I was obsessed with reading the back of cereal boxes,” said Josh Fell, partner and chief creative officer of Anomaly LA, in a statement. “Word search? Searched. Maze? Solved...
2020 MAMA Awards Bring in AR, XR and Volumetric Display Sets in Record High Turnout
BTS, BoA, NCT, Seventeen and Twice are just a few among many K-pop stars who performed this year and pushed the show’s immersive production to its fullest. BTS in particular made use of AR and spectacular 3D effects throughout the group’s set, even bringing in SUGA, a band member who’s currently recovering from surgery on a shoulder injury, to perform with them as a hologram in “Life Goes On.” The effect was made possible by a volumetric display, which records an object or place in 360-degrees and builds an interactive 3D avatar that can be viewed from any direction without special glasses or headsets. And BTS weren’t the only ones pushing the limits of tech: Treasure combined a robot arm with a laser system, presented a new kind of performance, and Twice performed on a virtual XR studio s...
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