augmented reality
Fans of Gorillaz Descend On NYC and London for Innovative Augmented Reality Performances: Watch
A virtual band put on a virtual show last weekend—and it was invisible to the naked eye. Using the power of augmented reality, Gorillaz recently premiered a new song for their fans in New York City and London. With help from Google’s ARCore Geospatial API, the iconic animated band harnessed the technology to host unique shows in Times Square and Piccadilly Circus, respectively. As part of the innovative concert experience, which combined real-world and computer-generated imagery, fans saw gigantic avatars of Gorillaz interacting with monuments while they performed the new track, “Skinny Ape.” Since the show had to be experienced with a mobile device via a bespoke app, fans were encouraged to move around different vantage points to get the most out of it. The AR-powered pe...
More than 90% of consumers are curious about the Metaverse: Capgemini
Despite turbulent market conditions over the last year, the metaverse and its potential utility remain steady in the minds of consumers. According to data from a new survey by Capgemini, a business and technology strategy advisor, over three-quarters of consumers expect their interactions with brands and individuals to be impacted by the metaverse. This also goes for organizations, as 7 out of 10 believe that the metaverse and immersive experiences will be a market differentiator in terms of customer experience. The report surveyed 8,000 consumers, along with 1,000 organizations in 12 countries across different sectors to understand metaverse competency, interest and impact. Included in the mix was a group of 380 consumers who self-identified as “metaverse-experienced,” of which thre...
deadmau5 and Richie Hawtin’s PIXELYNX to Launch NFT Scavenger Hunt In Miami
Like the Pokémon universe, there’s a certain urgency to catching all of what deadmau5 and Richie Hawtin‘s ELYNXIR has to offer. The first opportunity to experience the DJs’ upcoming NFT game arrives this week with the advent of a special augmented reality scavenger hunt from their music metaverse company, PIXELYNX. Taking place in Miami Beach, the hunt for 20 fractionalized pieces of an NFT is set to unfold alongside the start of the annual Art Basel event, which kicks off the first week of December. The gameplay experience has been described as “Rock Band meets Pokémon Go” by PIXELYNX’s co-founder, Inder Phull. The company’s strategy is to present the game in such a way that it bridges the gap between the real world and the digital realm. Scroll t...
deadmau5 and Richie Hawtin’s PIXELYNX to Launch NFT Scavenger Hunt In Miami
Like the Pokémon universe, there’s a certain urgency to catching all of what deadmau5 and Richie Hawtin‘s ELYNXIR has to offer. The first opportunity to experience the DJs’ upcoming NFT game arrives this week with the advent of a special augmented reality scavenger hunt from their music metaverse company, PIXELYNX. Taking place in Miami Beach, the hunt for 20 fractionalized pieces of an NFT is set to unfold alongside the start of the annual Art Basel event, which kicks off the first week of December. The gameplay experience has been described as “Rock Band meets Pokémon Go” by PIXELYNX’s co-founder, Inder Phull. The company’s strategy is to present the game in such a way that it bridges the gap between the real world and the digital realm. Scroll t...
MIT Student and Electronic Music Producer Nourey to Present Research on Climate Change With Anjunabeats
On the same weekend she performed at Above & Beyond‘s Gorge Weekender, Nourey was also conducting research on climate change. When she’s not creating music, the Egyptian-born electronic music producer is working hard on her studies as a PhD student at the prestigious Massachusetts Institute of Technology. After sharing her art with fans onstage at the Gorge, Nourey conducted a 16-hour study at the weekend-long event, with the objective to educate attendees on how they can help the fight against climate change on a personal level. Now, she’s joining forces with Anjunabeats and her school to present her findings. Using an augmented reality-powered “art wall,” Nourey was able to gather over 400 responses to a climate change ...
Coca-Cola Launches EDM-Inspired Flavor, AR Experiences In Partnership With Tomorrowland
Inspired by EDM, a new flavor of Coca-Cola wants to transport you to a dreamworld. The fourth and final Coca-Cola Creations drop of 2022, “Dreamworld” incorporates surrealist themes with technicolor imagery that recalls the sights and sounds of raves. According to a press release, the company aims to” evoke the boundless creativity of the human imagination to the unmistakable taste of Coca-Cola” by marketing to Gen Z. “Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola North America Operating Unit. “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no dou...
Olympic Skateboarder Nyjah Huston Launches EDM-Themed VR Experience and NFT Collection
Olympic skateboarder Nyjah Huston and Peeq’s Daniel Benlulu have partnered to launch “Chaotic DJs,” an NFT collection and VR experience inspired by the electronic dance music community. Living on the Ethereum blockchain, the “Chaotic DJs” collection comprises 10,000 tokens depicting a tiger, bunny, wolf or ape. According to a press release, holders can unlock real-life rewards like invites to private parties, music education initiatives and mentorship programs. The NFTs will ultimately function as passes to Chaotic Land, a music festival which Huston and his partners are currently conceptualizing, according to the “Chaotic DJs” roadmap. It’s here where virtual reality comes into play, considering the collection’s website says Chaot...
Snap and Live Nation to Launch Augmented Reality Experiences at EDC Las Vegas
Snapchat and Live Nation have teamed up to create a series of custom concert experiences in the world of augmented reality, starting with EDC Las Vegas later this month. After inking the high-profile partnership, Snap and Live Nation will work together on AR content for over a dozen music festivals in 2022, including Austin City Limits, Beyond Wonderland, Bonnaroo, Day Trip, Lollapalooza, Rolling Loud, Governors Ball and more. At the recent Snap Partner Summit, the company declared that augmented reality has the potential to become a new creative medium. “We can leverage this huge user base we have in a way that will make augmented reality the next phase of visual expression for artists,” said Snap’s Senior VP of Content and Partnerships, Ben Schwerin. In a statement, Schw...
South Africa to Add Robotics & Coding to School Curriculum
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Making the Metaverse the key to a better future instead of a dystopian prison
Will the Metaverse(s) change humanity as we know it? Will the Metaverse(s) be the ultimate augmentation of human perception? Will it become an agora for our dreams (and, of course, nightmares), able to transform human perception entirely? Has it already started? To start with the latter question: Yes, the groundwork has already been laid. Sensors from our smartphones, social media, digital devices, and the digital data-driven companies that top the Fortune 500 comprise the new cathedrals, religions and tribal spaces for humanity. These technologies and the onset of the so-called Fourth Industrial Revolution, or 4IR, and the AI-driven Society 5.0 have seen more change in humanity in the last 50 years than in the previous 30,000 combined. And this is just the beginning! In 1974, in a thought...
deadmau5 and Richie Hawtin Secure Deal With Niantic to Develop Augmented Reality Gaming Platform
Richie Hawtin and deadmau5‘s PIXELYNX gaming platform was a home-run concept from the start, but with the company’s latest partnership, the team is perfectly positioned to execute on their vision at the intersection of NFTs, gaming, music and the metaverse. Niantic, the company behind the profoundly successful Pokémon GO mobile game, has signed on as a key developer and will be providing the project with tooling and expertise when it comes to creating environments and objects in augmented reality. In the spirit of Pokémon, PIXELNYX creates objectives around the idea of collecting in-game objects—in this case, NFTs. Artists will play a critical role in shaping this universe, as fans fans will be seeking out collectibles at various physical locations, including concerts. Col...
Why Facebook Doesn’t Want to Be A Social Media Company Anymore
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit “Cookie Settings” to provide a controlled consent. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
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