AtlasVPN
How Brand Trust Can Benefit by Preserving Digital Privacy
Image sourced from Pexels. Consumer data is valuable, and nowadays, all businesses wish to get to know their clients as closely as possible. However, certain strategies can spook potential clients. For instance, predicting your clients’ preferences and future purchases might seem like the golden ticket to success. Sadly, it might not go as planned as customers will feel that your approach is intrusive and creepy. Thus, all marketing specialists now walk a thin line. Is a particular marketing campaign brilliant, or will it cause some unnecessary confusion? The good news is that if you get things right, digital privacy and care for consumers’ data could be a part of your brand. What is digital privacy? Most programs and applications require a login name and a password to create an account yo...
The Average Data Breach Costs Over $4-Million in 2021
According to data presented by Atlas VPN, the average financial damages caused by a data breach increased by nearly 10% year over year to $4.24 million in 2021. This is the highest spike since 2015. A data breach can have a number of negative implications for a business, including lost sales, a tarnished reputation, data recovery fees, and possibly employee layoffs. “The record-high average losses can be directly linked to the rapid onset of remote work, as it created many new loopholes for cybercriminals to exploit,” Edward Garb, a cybersecurity researcher at Atlas VPN, comments on the findings. The numbers are provided by IBM, where between May 2020 and March 2021, researchers conducted roughly 3,500 separate interviews with individuals from 17 countries and 537 firms that had experience...
