Shopping at ASOS is about to change, in the best possible way. The fashion retailer has announced a partnership with delivery service DPD on a new circular fashion initiative, called ReLove. The partnership will enable ASOS customers to donate preloved clothing to one of their five leading charities (including Scope, Marie Curie, British Heart Foundation, British Red Cross, and The Children’s Society), when receiving their ASOS orders at their doorstep. The initiative kicks off today, on 15 April, to coincide with the reopening of charity shops in England and Wales, and requires customers to download the YourDPD app to select the option to donate as they await a delivery. The preloved item will then be collected and checked by DPD when they make the customer’s ASOS delivery. Th...
ASOS is showing the high street that circular fashion doesn’t have to compromise on style or price point. The affordable online retailer debuted its first circular fashion collection on Monday, 28 Sept, which offers on-trend clothing and accessories that have been made according to “industry-leading circularity principles”. ASOS’s circular collection includes 29 consciously created pieces of clothing and accessories that meet the brand’s commitment at the Copenhagen Fashion Summit in 2018 to train all designers in circular design by 2020. But, what is circular fashion? The brand explains by sharing the eight eco-conscious design principles that were used to create the new collection: Zero-Waste Design: Using zero-waste design pattern-cutting methods to ensure ...