Michael Collins Ajereh, known professionally as Don Jazzy is a veteran Nigerian music producer that has been around for 15 years in the Nigerian music industry. Growing up Don Jazzy quickly learnt about music as a kid while playing the bass guitar in his local church. Since then he has moved on to become a multiple award-winning music producer in Nigeria. He has worked with several Nigerian musicians including D’banj, Wande Coal, Dr Sid, Tiwa Savage, D’Prince, Ikechukwu etc. Don Jazzy has a long catalogue of music production credit to his name, having produced a ton of hits during his entire. He co-founded Mo’Hits Records with D’banj and after the split founded Mavin Records. Below are some of the biggest songs produced by Don Jazzy aka Don Baba J. Oliver Twist [embedded content] Whi...
In your effort to market your business, one of the things you can do (that doesn’t necessarily require you to spend money unless you need to engage a consultant/agency) to gain better visibility and attract your desired target audience, is to have what is called a big idea. A big idea is commonly used for marketing campaigns. Every professional marketing campaign you see has a big idea that drives it whether it is expressly communicated or not. However, a big idea is also used to engineer and drive your entire business or organization. We all love Nike‘s “JUST DO IT”, that is a big idea in itself derived from “Nike pushes your athletic boundaries beyond what you thought was possible, so you can win on your own terms”. Unilever‘s Omo and Persil ran a marketing campaign themed “DIRT IS GOOD”...