Ari Herstand

The music industry was radically reshaped in the three years since Ari Herstand last updated his how-to instruction manual for independent musicians, How to Make it in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician, first published in 2016. The pandemic changed how musicians monetize live music, social media apps re-wrote the rules about promoting music and blockchain-based products went mainstream. “A lot has changed,” says Herstand. “I would say more has changed in the last three years than probably the last 20 years.” Now in its third edition, How to Make it in the New Music Business has joined Don Passman’s All You Need to Know About the Music Business as a go-to source for navigating the industry’s dire straits. Herstand augments...