Snapchat and Live Nation have teamed up to create a series of custom concert experiences in the world of augmented reality, starting with EDC Las Vegas later this month. After inking the high-profile partnership, Snap and Live Nation will work together on AR content for over a dozen music festivals in 2022, including Austin City Limits, Beyond Wonderland, Bonnaroo, Day Trip, Lollapalooza, Rolling Loud, Governors Ball and more. At the recent Snap Partner Summit, the company declared that augmented reality has the potential to become a new creative medium. “We can leverage this huge user base we have in a way that will make augmented reality the next phase of visual expression for artists,” said Snap’s Senior VP of Content and Partnerships, Ben Schwerin. In a statement, Schw...
The fast-paced music industry is in a constant state of flux, but few periods have been more anomalous for the industry at large than the last 15 months. The onset of the pandemic caused a shutdown of the entertainment business virtually overnight, accelerating seismic shifts in trends in unpredictable ways. Music demo submission platform LabelRadar surveyed A&R from some of the most vital organs of the dance music ecosystem including Monstercat, Dim Mak, Anjunabeats, and others to gain insight on how their role has changed and to identify emerging trends they’re observing. Yago Álvarez In their “The State of A&R in 2021” report, it’s clear artists have turned to expanding their media footprint to supplement lost touring income. As...