By Rotation is the largest peer-to-peer fashion rental app on the market, thanks to its enterprising founder Eshita Kabra-Davies. While working as a 20-something in finance, she had a brilliant idea — to make designer pieces accessible at fast fashion prices and build a company that would be the Airbnb of fashion rental. With a lightbulb moment and a year of tireless hard work, By Rotation is leading the rental revolution in the UK — here’s how Eshita’s making it happen. How By Rotation Works: Lenders can set up a profile, photograph their own pieces, and have full flexibility on pricing, rental periods, and discounts. Once the transaction between lender and renter is complete, lenders are paid within 5-7 business days — making an average of 10% of the retail price for their pi...
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